7 Secrets to Boost Your Google Ranking in 30 Days
Imagine seeing your business appear at the top of Google search results in just 30 days. More visibility means more customers and more sales, but getting there can seem like a mystery to many local business owners. As web developers at Gliding Sales, we know exactly how to make websites not only look attractive but also perform well online. If you're looking for straightforward steps to improve your ranking, here are seven proven strategies you can start using today.
1. Optimise Your Google Business Profile
Your Google Business Profile (GBP) is your online storefront. When potential customers search for local services, a well-optimised GBP can make all the difference. Not only does it provide key information like your location, opening hours, and services, but it also helps you stand out in Google’s local search results.
Quick Action: Ensure your NAP (Name, Address, Phone number) is consistent across all platforms. Add relevant business categories, write a detailed description, and regularly post updates or offers. Also, don’t forget to encourage reviews—positive reviews build credibility and boost rankings.
Example: We helped a local bakery optimise their GBP, resulting in a 30% increase in foot traffic within a month.
2. Use the Right Keywords
Keywords are still the backbone of any successful SEO strategy, but they need to be used strategically. Simply stuffing your website with keywords won’t work; Google favours sites that use them naturally and in key locations like page titles, meta descriptions, and headers.
Quick Action: Use keyword research tools like Google Keyword Planner to find the right mix of high-volume and low-competition keywords. Place these strategically across your website, especially in headings, page titles, and content.
Example: A plumbing company we worked with saw a dramatic improvement in rankings just by tweaking their homepage content to include location-based keywords.
3. Make Sure Your Website is Mobile-Friendly
If your website isn’t optimised for mobile, you’re missing out on a huge portion of potential customers. In fact, Google gives priority to mobile-friendly websites when determining rankings. Ensuring that your site looks great and loads quickly on smartphones is no longer optional.
Quick Action: Use Google’s Mobile-Friendly Test tool to check your website’s mobile usability. If it’s not up to standard, consider responsive design or simplifying your site layout.
Example: After we revamped a local restaurant’s mobile website, they saw a 40% boost in mobile traffic in just three weeks.
4. Build High-Quality Backlinks
Backlinks are one of Google’s most important ranking factors. These are links from other websites pointing back to yours. When Google sees credible websites linking to your content, it views your site as authoritative, which helps boost your ranking.
Quick Action: Reach out to local business partners or industry blogs for collaboration opportunities. Offer to write guest posts or ask for backlinks in return for mutual promotion.
Example: We secured several high-quality backlinks for a local mechanic shop, leading to a 25% increase in website traffic within a month.
5. Update Your Content Regularly
Google loves fresh, relevant content. Regularly updating your website shows Google that your business is active and providing useful information. This can be as simple as posting a new blog or updating your services page to reflect any recent changes.
Quick Action: Commit to posting new content once a week. Blog posts, case studies, or even customer testimonials all work well to keep your site fresh.
Example: A beauty salon client of ours started posting blog articles weekly, and within a month, their site visits had increased by 20%.
6. Leverage Local Citations
A local citation is any mention of your business’s NAP across the web, such as on local directories, social media profiles, or review sites. Consistent citations boost your credibility in Google’s eyes, helping you rank higher in local searches.
Quick Action: Make sure your business is listed in all relevant local directories like Yelp, TripAdvisor, and even niche-specific directories. Consistency in how your NAP is displayed is key.
Example: We listed a small accounting firm on 10 local business directories, which resulted in a 35% improvement in their local search ranking.
7. Speed Up Your Website
Website speed plays a big role in how Google ranks your site. If your website takes too long to load, potential customers will leave, and your bounce rate will increase—both of which hurt your ranking.
Quick Action: Use Google’s PageSpeed Insights to identify any issues slowing down your site. Common fixes include compressing images, minifying CSS, and upgrading your hosting if necessary.
Example: After optimising load speed for an e-commerce store, their ranking improved from page two to page one in just two weeks.
Conclusion
These seven secrets—optimising your Google Business Profile, using the right keywords, ensuring mobile-friendliness, building high-quality backlinks, updating content, leveraging local citations, and speeding up your website—are simple yet powerful ways to boost your Google ranking in just 30 days. Don’t wait months to see results; start implementing these strategies today and watch your business grow.
Need help putting these strategies into action? At Gliding Sales, we specialise in helping local businesses increase their online visibility and attract more customers.
Get in touch today for expert advice and tailored SEO services.
