How Local SEO Services Can Get You 3x More Customers
Local SEO has become one of the most powerful tools for small businesses looking to attract more customers. If your business operates in a local area and you want to increase your visibility, boost customer traffic, and ultimately get more sales, investing in Local SEO is essential. But how does it work, and how can it help you triple your customer base?
As an experienced web developer at Gliding Sales, I’ve seen the immense impact Local SEO has had on small businesses. It’s not just about getting people to visit your website—it’s about ensuring that those who are actively looking for your services can find you easily. So, how exactly can Local SEO help you get 3x more customers?
What Is Local SEO and Why Does It Matter?
Local SEO, or Local Search Engine Optimisation, is the process of optimising your online presence to attract more business from relevant local searches. Think about how often you’ve searched for something “near me”—whether it’s a restaurant, plumber, or hair salon. That’s where Local SEO comes in. It ensures that when someone is searching for a service in their area, your business is front and centre.
Local SEO is different from traditional SEO because it’s laser-focused on helping your business show up in geographically related searches. For local businesses, this is critical. According to research, 46% of all Google searches have local intent. If you’re not optimising for local, you’re missing out on nearly half of your potential customers.
How Local SEO Attracts More Customers
Now, let’s dive into how Local SEO can help you attract more customers.
1. Google My Business (GMB) Optimisation
One of the cornerstones of Local SEO is Google My Business (GMB). When customers search for your business or services related to it, GMB is often the first thing they see. Having an optimised GMB profile, complete with accurate details, keywords, photos, and positive reviews, can dramatically boost your local ranking.
A well-managed GMB profile helps Google understand more about your business and shows potential customers that you’re active and trustworthy. This can lead to increased visibility and foot traffic from people searching for local businesses like yours.
2. Local Citations and Listings
Local citations are online mentions of your business, typically in directories like Yell, Yelp, or Facebook. Having your business listed consistently across multiple platforms not only increases your visibility but also builds your credibility in Google’s eyes. The more consistent citations you have, the more likely you are to appear higher in search results.
More visibility means more customers finding your business and contacting you for services.
3. Positive Reviews and Ratings
There’s nothing quite like a glowing review to convince potential customers to choose your business over a competitor’s. Positive reviews not only build trust with your audience but also play a huge role in your Local SEO. Google takes customer feedback seriously, and businesses with a strong reputation are rewarded with higher rankings in search results.
Encouraging your customers to leave reviews and responding to them, whether positive or negative, shows you’re engaged and focused on customer service. The more positive reviews you have, the more likely you are to attract new customers.
4. Mobile Optimisation
Did you know that more local searches happen on mobile than on desktop? It’s essential that your website is mobile-friendly. If someone is looking for your services on their phone, they need to be able to navigate your website easily, find contact information quickly, and not be frustrated by slow load times.
Make sure your website is optimised for mobile devices—fast loading, easy to navigate, and simple to contact you. This could make the difference between a customer visiting your site and choosing you or moving on to a competitor.
5. Local Keywords and Content
The right keywords can make or break your Local SEO strategy. For example, people often search for businesses by typing “near me” or using location-specific keywords like “plumber in Manchester” or “best bakery in Birmingham.” By optimising your website content with local keywords, you’ll increase your chances of showing up in local search results.
In addition, creating locally-focused content, such as blog posts, guides, and frequently asked questions, can help establish your business as a local authority and improve your SEO ranking.
The Tangible Results: How Local SEO Leads to More Customers
Now for the exciting part—how Local SEO can result in more customers. Local searches are typically high-intent, meaning people are looking for a service they need right away. According to Google, 78% of mobile searches for local businesses result in an offline purchase. So, by investing in Local SEO, you’re essentially positioning your business to capture this valuable traffic and turn it into real customers.
Why Small Businesses Should Invest in Local SEO
For small businesses, Local SEO is one of the most cost-effective marketing strategies. It’s more affordable than traditional advertising, and its impact is much longer-lasting. Even a small investment in Local SEO can bring in a significant return, and as you begin to see more customers, your business will grow.
At Gliding Sales, we specialise in helping local businesses boost their online visibility and grow their customer base. With our Local SEO services, you can see measurable results—sometimes as much as 3x more customers!
Contact us today to get started on your Local SEO journey.
